…again!

Yahoo isn’t doing well in its attempt to build a social network; Yahoo Mash is closing down. When you sign into the Mash you’re presented with a splash page that’s basically says, come the 29th September 2008 it’s lights out for Yahoo Mash!

The closure of Mash is Yahoo’s fourth attempt at building a social network; 360, which was launched in 2005 was closed down earlier this year. Back in 2006 Yahoo attempted to tie up a deal with Facebook - that fell flat on its face despite Yahoo throwing up to £1.62 billion on the table. Then there was Bebo - a billion dollar that deal that never was. Think: racehorse, paddock, shot!

Let’s face it, social networks offer potentially huge rewards for the company that get’s it right so you can’t blame Yahoo if they try again and again and again…. Looks like they’ve taken the story of Robert the Bruce and the spider to heart.

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