In the words of  MySpace CEO, Chief Executive Chris DeWolfe, “It’s possible”. So, I guess that a ‘yes’. Although MySpace is currently concentrating on improving the MySpace Music service a move into the iTunes territory doesn’t seem unrealistic. By teaming up with the likes of Sony, Universal Music Group and Warner Music Group MySpace Music is attempting to become THE online place to access your favourite tracks.

Just like Apple, MySpace Music allows you create and share your playlists and browse those of your friends which is a rather clever way of advertising to users who wouldn’t ordinarily browse for tracks other than those they’re interested in.

Apple currently has the advantage in the form of music downloads to a dedicated device, the iPod which dominates the market. But the growth of social networks as a place to share more than just your personal details and interests represents a tantalising source of revenue for an industry struggling to monetise itself. In these circumstance, MySpace would be unwise to discount something like a ‘MyPod’. Maybe Apple know this already hence Apples game downloads

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