…17 complaints! That’s right, 17 outraged viewers complained after seeing an iPhone 3G advert that suggested web pages would load in a split second. The Apple advert stated

“So what’s so great about 3G? It’s what helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The internet, you guessed it, really fast.”

but they did add a disclaimer at the end of the advert that stated “Network performance may vary by location”. Isn’t that enough? Now I can be very cynical when want to be but this just smacks of bloody minded individuals (or G1 fanboys) needing something to moan about. If their home broadband is a touch under 8Mb do they cancel their contract? I don’t think so.

I’ve seen the ad and I know the page loading images can be deceptive but there’s a disclaimer at the bottom of the advert - can these people not read?

The ASS ASA (Advertising Standards Agency) have ruled that the advert is not to appear again in its current form.

Where’s my rose-tinted glasses?

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