Going for the enterprise jugular.

There’s no disputing the rise of the iPhone. But how do businesses go about intergrating these cool toys? They could employ developers to write custom applications to support the specific corporate needs. Or they could just go to iRise and buy a template. The California based company has been selling a prototyping platform for other phones for some time now. It would appear that predicted sales figures of 10 million units in 2008 has made iRise sit up and listen.

Cutting the lawn with nail scissors.

Until recently, if a developer wanted to build an application for the iPhone they  had to make the code work on Safari - the iPhone uses this browser as does OS X. Apple decided to up the stakes by releasing an SDK for the iPhone allowing developers to write code that ran directly on the phone. The main problem here is that once an application is written is could cost a serious amount of money to make changes. iRise makes life simpler.

The software suite is used to create prototypes of applications. The key point here is that no code involved. It’s simply a prototype that looks and works like the end product. This gives the decision makers in the business to really see what they’re going to get. Changes, if necessary, can be made to the prototype at minimal cost. Once signed off the application can be built using the SDK. Everyone’s happy. I wonder how long it will take for Apple to buy iRise!

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