YouTube now lets you buy your favourite tracks direct from the site. This new offering allows site users to buy games and music through a number of YouTube partner companies. No more asking where you can get track x or when the latest game will be on release - click, pay and download. Sales links will be made available on the watch page below the viewed video.

Music and games lovers will be able to choose from links to sites such as iTunes and Amazon.com. It looks like it’s YouTubes intention to target “…partners across all industries — from music, to film, to print, to TV”. This should mean an almost limitless source of media for YouTube users.

Currently, the retail links are only available to US customers but YouTube are planning to slowly expand the offering globally. Google looks to be really ramping up their battle for the hearts and minds of…everyone. Add the YouTube announcement to the Adsense for games news and I think you’ll come to the conclusion that internet based revenue will probably drive Googles profits for the forseeable future.

Popularity: 50% [?]