Nipping at Googles heels.

New data released on Tuesday has shown that Yahoo Inc may be making some gains in the Web search ad market. Data for the first quarter show that spending, across a selected group of advertisers, rose from 18% - 19% to 23% of the overall market. At the same time Googles share dropped nearly 4% to 71.1%. But it isn’t all light and joy for Yahoo. A comScore report has shown that Google gained share in the search market.

Consequently, Yahoo gained 36 cents on its share price.

(Interestingly, this announcement comes at a time when Yahoo is testing the viability of using Googles advertising system to sell ad space!)

 Although Google has not released its quarterly results the slowing down in the economy may have a significant impact on revenue. Personally, I can see a rise in this area. It might sound illogical but when times are tight, as a company, you need to ensure you are maximizing all potential i.e. advertise more to pull in a smaller pool of revenue. Or do you think I’m wrong?

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