DoJ launches anti-trust investigation.

It would seem the US Department of Justice is a little edgey about the deal which allows Yahoo to serve Google ads. To be honest, I’m not really surprised when you consider that the deal effectively wraps up 80% of the search market between two companies!

Ok, the deal hasn’t actually gone ahead yet as Google and Yahoo have agreed to give the DoJ 3 months to investigate but as the companies aren’t merging the deal doesn’t need upfront approval. If found to be anti-competitive the deal could be stopped or modified.

Given that the advertising rights are not exclusive, I would say that this deal will be approved with little or no change to the wording.

I wonder how Microsoft will answer this!

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