It’s throwback time for the internet pioneer. No, we’re not talking retro apps, look and feel but a return rather an attempt to “…bring you the best of the web so you can find it…” Err, yes. There’s not a lot I can say to that!

To be fair to Yahoo, this actually looks like a serious attempt to recapture ground they’ve lost over the past few years AND to give users what they want. According to Toby Coppel, Yahoo’s European MD, the new look site will feature a reduction on its own content, web mail that brings Facebook-like friend updates and web apps and a range of new mobile search programs.

Reading into the statements it’s look like Yahoo is keen to focus on allowing their users to customise the front page with a mix of Yahoo and third party apps. If Yahoo can get this right it should see huge gains from them - good luck.

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