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Pixsta to challenge Google.

David aims ad-loaded rock at Goliath.

It seems to be fashionable to bash Britain. Apparently, we’re supposed to be ashamed of much of our history. Yes, it would appear that bringing peace, stability and deomcracy  to the world through Imperial power is bad. Or so I’m told. Many savvy individuals are moving abroad, not just in the tech industry but across the board. The government doesn’t seem overly concerned about protecting and investing in some prized assets just take the sale of Qinnetiq. It would appear that we’re doomed! Or maybe not, read on…

Pixsta, a UK based advertising company, is set to challenge Google in the web search market. A recent announcement suggests they can enable full image-to-image search based on contextual image retrieval techniques. This is an evolutionary step up from contextual text to text and text to image search currently in use by most other search engines. The technology allows users to click on an image which will, in turn, return more associated images i.e. click on an image of car and images of a similar car by make, model of colour is shown.

According to Pixsta, the technology is advanced enough to allow its use in facial recognition technologies as well as standalone image search.

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