But still eating Apples dust.

It looks like Microsoft is trying to catch with Apple. The Redmond based company has announced that is sell TV shows that can be viewed on the Zune. Downloadable media has been available since last October but the content was limited to music videos. The new offerings, which became available yesterday, will include hits from the NBC channel including Battlestar Galactica and South Park. The downloads will cost $1.99 (double it and £5 for the UK!!!).

Coming up the inside track.

Microsoft is working hard to catch up with Apple. Since 2006 the Zune has sold just over 2 million units. That’s not bad. But are they gaining ground on Apple? No, not really. 10.6 million iPods were sold in the first three months of 2007. Does that tell you something? One point to note is the release of the Zune Pass subcription service. For $14.99 per month you can access every single song in the catalogue. Not a bad idea, eh Apple?

An update made available on Monday also allows you to synchronise your Zune wirelessly with other Zunes and PCs (sound like an alien mating ritual!).

Microsoft have a long way to go to catchy up with Apple but the features being added into the Zune may just swing some buyers in their direction.

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