Definitely not the sort of news you’d expect to hear from the makers of the iPhone but it’s certainly food for thought but will Apple be able to take a big bite out of the gaming sector? Looking at the news that’s appearing on the web it would seem so.
A number of games are now available for the iPod Touch through iTunes App Store that have put paid to the rumours about the supposed quality of games. Take a look around iTunes and you’ll find goodies such as Gameloft’s Real Soccer 2009 (easily rivals the Nintendo DS version) and demos for the likes of Sim City (this one is getting rave reviews).
The market penetration of the iPhone 3G alone is enough to make most manufacturers drool with envy and gives Apple a very competitive edge. Add in the iPod Touch and some analysts are suggesting potential sales figures in the region of 40 milliion units per year! This compares to about 42 million DS consoles sold between January 2007 to June 2008 - Apple looks set to top the sales charts in the near future which will, in turn, allow them to dominate the games market.
Another key component of Apples massive gaming potential reach is the huge success of iTunes; can you honestly point to anyone between the ages of 15 and 50 and say they’ve never heard of iTunes? The move into games downloads is a logical, if somewhat surprising, move by Apple which has probably been planned since the launch of the iPod Touch and iPhone 3G.
Pricing of games is also weighted in Apples favour - £10 and under through App Store versus £20 - £40 for DS games…you get the picture. No shipping or associated costs as the game is downloaded and bug fixes can be pushed out through App Store - it makes you wonder why Nintendo etc didn’t think of distributing games via download! That said, comparitively speaking the actual cost of the Apple devices is considerably higher than Nintendo or Sony consoles - no problem; just think of all the money you’ll save in the long run by downloading through App Store!
Ok, not everyone who buys an iPhone or iPod Touch wants to play games and the devices don’t seem to have been designed with gaming in mind but the touchscreen functionality allows for some pretty impressive moves inside a game. Who knows, maybe this is the start of the next big thing in gaming.
So, with 1500 games already available to download competitors such as Sony and Nintendo will have to work hard to keep up with Apple. Will the T-Mobile G1 follow suit at some stage? It wouldn’t surprise me - successful ideas always have their mimics.
It seems that rumours of iTunes demise at the hands of competing music download sites have been massively exaggerated; Apple has made the move to the gaming arena and, based on the current quality of games downloads, look set to be a big winner. Time for Nintendo, et al to respond!
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